MODERN MARKETING NONSENSE
When we are small children our parents give us undivided love and attention. In such a nurturing environment we grow up with the impression that we are special and that other people think as much (or more) about our interests as their own.
But one of life’s great sobering lessons - which few people ever fully learn or apply - is that after we reach adulthood we are on our own. No one else any longer puts our interests above or even equal to their own. This does not mean that others may not care about us, but adults have as a primary focus their own self interests.
This is an important survival mechanism. If we were not primarily focused on our own interests, we could not survive well. If we were not programmed to think primarily about our own physical and emotional needs, we would easily fall victim to those who would be willing to use us to fulfill their own selfish ends.
This does not mean there cannot be cooperation and symbiosis within adult human society. It does mean, however, that we must be cynical of anyone who suggests their primary concern is not their own interests, but ours. Those who never grow up, and fatuously believe they are the central figure of concern for other adults, become easy marks for social and commercial exploitation and doomed to manipulation, frustration and disappointment.
Most of us have been burnt enough times as an adult that we become skeptical and increasingly focused on protecting our own interests. Such critical evaluation of people, ideas and products is very important and healthy.
It has become apparent to me that advertising and marketing gurus proceed from the assumption that we are all still children. Advertising seldom gives the kind of objective information we need to make an informed decision. Instead, we get jingles, slogans, celebrity endorsements, clever cartooning and animation and sometimes nothing more than company and product name billboarding.
Companies are not throwing away millions of dollars on such superficial advertising campaigns for nothing. Their analyses have shown that people will buy a product if they are simply exposed to it often enough. People want to follow the crowd and not be left out, and thus often make product selections based on what they believe everyone else is doing.
But every choice we make either adds to or takes away from our potential for good health. There is no neutral ground. We all also know that commercial interests are profit-motivated. They care about their interests, not ours.
Given this, we must wonder why we all behave so naively and follow the crowd, making product selections based on our desire to belong or the myth that products are put into the marketplace for our benefit?
However, profit motivation is not inherently evil. Corporations are not inherently bad and workers good as many socialistic politicians now demagogically argue. Capitalism is a reflection of freedom we all must protect. It is up to the consumer to intelligently lead producers with purchasing d6llars: Buy the good products, don’t buy the bad.
Put everything to the test of your mind. If the inducement is not rational, if clear evidence cannot be advanced to prove why you should use a certain product or service, then look elsewhere. The product should be grounded in good science and should have logical evidence demonstrating why it can be expected to improve health. Beware of fancy superficial misleading advertising (like an ad with pictures of test tubes and microscopes) and look for serious discussion with references to the scientific literature.
Remember, you are solely responsible for the level of health you will enjoy. Engage your mind fully before making decisions.
COENZYME Q-10 FOR CANCER
Coenzyme Q-10 belongs to a family of biochemicals known as quinones. They are similar in structure to vitamin E and are found ubiquitously in plants and animals. Thus, it is also know as ubiquinone.
This important biochemical is found in the mitochondrial power plants of cells and participates in the manufacture of ATP. The quinones are particularly abundant, therefore, in organs that require large amounts of energy such as the heart, the liver, and the cells of the immune system.
Coenzyme Q10 can be synthesized endogenously (within the body) or supplied from the diet. But as a result of modern processing and the decreased intake of foods which are particularly abundant in Coenzyme Q 10, such as organs, the modern diet provides scarce amounts.
On the other hand, in order for the body to synthesize Coenzyme Q-10, at least 8 vitamins are necessary. Of particular importance are the B vitamins which are also deficient in the modern processed diet. Thus the stage is set for Coenzyme Q-10 deficiency.
Studies have shown that in cancer of the breast, lung, prostate, pancreas, colon, stomach, rectum and other tissues, patients have a deficiency of Coenzyme Q-10. In some clinical studies, patients given Coenzyme Q-10 were outliving controls, and some patients given high doses of Coenzyme Q-10 experienced complete remissions. One patient, for example, with multiple liver metastases, presenting an almost incurable situation, experienced disappearance of the spreading cancer after eleven months on Coenzyme Q-10 therapy.
Coenzyme Q-10 is beneficial for the heart, and in that regard counteracts the cardiotoxicity of Adriamycin, a compound used in chemotherapy.
Wysong Carvasol™ (heart nutrients) and Immulyn™ (immune nutrients) contain Coenzyme Q10 but the large doses used in the studies for cancer therapy (390 mg. per day) would need to be obtained by singular supplementation with the nutrient.
There has been no reported toxicity with the use of Coenzyme Q-10 regardless of the dose and thus, other than the high cost of mega-dosing with it, there would be no reason not to try it in the face of cancer.
Eighth International Symposium on the Biomedical and Clinical Aspects of Coenzyme QlO; Stockholm, Sweden, November 1993.
Molec Aspects Med. 1994; 15(Suppl):s23 1-240
Biochem Biophys Res Comm. 1994; 199:1504-1508
Biochem Biophys Res Comm. 1995;212:172-177
Biochem Biophys Res Comm. 1993;192(l):241-5
Biochem Biophys Res Comm. 1996;224:358-361
J. Cancer and Natural Medicine, Oregon Medical Press, 1995
CYNICISM AND ATHEROSCLEROSIS
Carotid atherosclerosis is a narrowing of the arteries in the neck that feed the brain. 119 men with this condition were psychologically evaluated. It was found that those who had cynical distrust, impatience, irritability and anger suppression were much more likely to experience a progression of atherosclerosis.
As we become older and gain experience and knowledge, some degree of cynicism is almost inevitable. So is distrust and all of the other negative characteristics measured in this study. So are we all doomed to carotid atherosclerosis?
Only if we allow it to get the best of us. We must understand that an attitude of distrust and cynicism is an indication that we have passed from the naivete of youth to a more wise, reflective and cautious adult. These emotions will only get the best of us if we allow them to control us. It is imperative to find opportunities to relax from the rigors and stresses of daily life, exercise regularly, and determine to make an attempt to fix the problems we increasingly become aware of and frustrated by. This means taking an active part in attempting to create solutions to the vexing problems that face you personally as well as doing a part in making a better world.
Psychosom Med 1994;56:519-25
UBIQUITOUS B VITAMIN DEFICIENCY
When bread is baked, cereals are extruded, and fruits and vegetables are frozen or canned, as much as 90% of the B vitamins can be destroyed. Additionally a variety of environmental pollutants, such as hydrazines, can interfere with the utilization of the B vitamins.
We are only beginning to see the consequences of this ubiquitous and chronic deficiency in humans and animals. Carpal tunnel syndrome, asthma and other allergies, kidney diseases, premenstrual syndrome, attention deficit/hyperactivity in children (and perhaps in hyperactive animals), kidney stones such as oxalates, and cardiovascular diseases have now been linked to deficiencies in the B vitamins.
So, although our never-ending search for delectable processed foods with indefinite shelf lives may bring us convenience, it is also bringing insidious diseases.
One specific example is the disease that now kills half of all Americans, heart disease. Homocysteine is an amino acid which is toxic to blood vessels and can contribute to the development of atherosclerotic plaques in the coronary vessels and elsewhere. Normally, when dietary proteins are eaten, and adequate levels of B vitamins such as B6, folic acid and B12 are available, homocysteine is a momentary intermediary that does not have the potential for damaging vessel walls. But when there is a B vitamin deficiency, homocysteine “over-flows” to create its toxic affect on blood vessels.
Yet another reason to take seriously eating plenty of fresh, raw, natural, unprocessed foods, and feeding them as well to your companion animals.
The Homocysteine Revolution, by Khmer S. McCully, M.D.
FOLIC ACID AND BIRTH DEFECTS - A MATTER OF ABSORPTION
Although it is now well established that neural tube birth defects are related to a deficiency in the folic acid vitamin, conventional advice suggesting that all pregnant women need to do is eat folic acid rich foods is in error. In a controlled study of 16 women who had a history of pregnancies complicated by neural tube defects compared to controls, it was demonstrated that although both groups consumed normal intakes of folic acid, the defect-prone mothers had lower folic acid blood levels. Apparently women who are prone to this problem have a diminished ability to absorb folate from the diet.
This demonstrates the principle of biochemical individuality. No two individuals are the same and standard “RDA” or “NRC” levels of nutrients do not necessarily apply to an entire population. Average intake of nutrients may be sufficient for some, but may induce disease in others. This is why I emphasize optimal health which means consuming nutrients at their optimal levels rather at their average minimum requirements.
Folic acid is a part of the Wysong RDA™ formula and the Optimal™ multi vitamin/mineral formulas.
Br J Obstet Gynaecol, 1994;101:197-202
THE SYNERGISM OF ANTIOXIDANT VITAMINS A, C, & E
Abundant research has demonstrated that vitamins A (beta carotene), C, and E are extremely effective antioxidants. They are even better if taken together. The carotenoids, including beta carotene, are able to regenerate vitamin E after it has been used up in quenching oxidant radicals. In turn, vitamin C is able to regenerate the carotenoids.
This synergism demonstrates the importance of whole foods rather than isolated food fractions.
Wysong antioxidant formulations such as Food C™, Spectrox™, and Mega C™ contain whole food ingredients that permit taking advantage of the synergistic effects nature has designed.
J Am Chem Soc, 1997; 119:622
WHITE AND HEALTHY TEETH
Dental health is far more than brushing, flossing and regular dental check-ups. Dental health comes from a healthy you. A healthy you results from following the concepts in the Wysong Optimal Health Program. Attractive white teeth follow proper eating and oral hygiene habits and rest upon a foundation of gum health, jaw bone health, circulatory health, and salivary health.
Our modern proclivity for processed foods, high carbohydrates, soft drinks, sticky candies, and continual snacking is the perfect scenario for dental disease. Most people are in a chronic state of metabolic acidosis from improper diet and this translates into an acidic medium in the mouth, causing the demineralization and discoloration of teeth and the overgrowth of harmful bacteria.
The solution is to convert the diet as described in the Wysong Optimal Health Program to whole, fresh, natural foods to the degree possible. Additionally, eating should be more infrequent, permitting the mouth to regain its proper pH and mineral balance.
Wysong Probiodent™ Brushing and mouthwash dentifrice is an excel-lent aid in helping restore natural, healthy balances in the mouth. It helps remineralize teeth, decrease pH, inhibit cariogenic bacteria, stimulate salivary flow and inoculate the oral cavity with beneficial microorganisms. It should be used at a minimum of once daily just before retiring. It can also be used with great benefit following every meal.
Probiodent™ will help whiten the teeth by remineralizing them, but using a dilute solution of hydrogen peroxide once or twice a day may also help remove stains and whiten the teeth. By lightly brushing the teeth with this solution and then allowing the solution to remain in contact with the teeth for approximately 10 minutes, a mild bleaching effect occurs. (Request a copy of the Wysong Hydropure™ brochure for complete details on the many uses of food-grade concentrated hydrogen peroxide.)
For most people the #1 dental problem is gingivitis, gum disease. Following the above recommendations will be very helpful. Additionally, it would be wise to take Wysong Spectrox™ antioxidant formula along with Mega C™ , as well as Contifin™, a connective tissue supplement. The Spectrox™ and Mega C™ will help prevent free radical damage occurring within gum tissue and help protect and build connective tissue collagen. Wysong Contifin™ will also supply important nutrients including collagen and proteoglycans to help restore and rebuild gum tissues.
Spectrox™ – Potent Antioxdants
One of the ingredients in Spectrox™ is pycnogenol, an I extract from pine bark. It contains a wide array of natural ingredients including proanthocyanidines and organic acids. Many decades of scientific research have demonstrated the potent antioxidant effects of this natural compound. Health benefits include strengthening of capillaries, arteries and veins, improving circulation and skin smoothness, fighting inflammation, improving joint flexibility and reducing varicose veins. Its ability to bind to collagen fibers helps improve connective tissue elasticity and integrity and thus helps stave off the effects of aging.
Another ingredient in Spectrox™ is an extract from grape seeds. This is also a powerful inhibitor of free radical induced lipid peroxidation as well as DNA fragmentation. Some researchers argue that it is more potent than vitamins A, C and E. Since free radical pathology lies at the root of cancer, heart disease and even the aging process itself, this accounts for the proven clinical benefits of such antioxidant compounds.
There has been much study recently about the effects of red wine in reducing heart disease. Since red wine is fermented from grapes with the seeds, it is believed that the compounds available in the grape seed leech into the wine and thus exert their healthful effects.
Malaria afflicts about 500 million people, and kills about 2-1/2 million every year. It is common in tropical climates such as in Latin America, Asia and Africa but is also increasing in the U.S. The organism is mutating and becoming resistant to modern drug therapy.
Researchers at the USDA have found, however, that by feeding a diet high in fish oil (containing high omega-3 fatty acids) that the parasite can be totally eliminated. This works both as a preventive measure and as a therapeutic regimen.
In all infectious diseases there are always individuals who are resistant. This proves that genetics and diet can exert a powerful effect in maintaining health. When we see evidence that deficient nutritional factors such as omega-3 fatty acids have the capability of preventing and treating chronic debilitating diseases, and even infectious diseases such as malaria, this should motivate us to do all we can to make our bodies and those of our companion animals fortresses against disease.
Wysong EFA™, Fresh Squeezed Flaxseeds™ and Marine Lipids™ are all excellent supplemental sources of omega-3 fatty acids.
Research News USDA, March 20, 1989
CHILD RESPIRATORY INFECTIONS AND ESSENTIAL FATTY ACIDS
Children, especially, can be deficient in essential fatty acids. Rather than taking the time to carefully prepare foods made from natural, whole, raw ingredients, parents choose the route of convenience by offering primarily processed foods. Their conscience is assuaged because they believe surely the government would not permit manufacturers to create anything bad for children. Besides, many processed foods are even “fortified.” So in goes the candied, died, food fraction-based cereals, and every imaginable puffed, dried, steam-cleaned, vacuumed, dehydrated, instantized, pasteurized, homogenized, processed concoction. Pop Tarts, Jolly Ranchers, Twinkies, pizza, Spaghettios, colas, fries and burgers can make up 90+% of a modem child’s diet. Children get addicted to these foods and parents rest assured that all is okay because everyone else is doing it and their children seem to be doing fine. Then, when the compensatory mechanisms are exhausted, end-stage collapse occurs manifested as chronic infections, allergies, behavioral disturbances or more serious disorders such as leukemia. Parents and doctors then wonder why.
In one study of 20 children aged three to four years who were having recurrent respiratory infections, it was found that those who received an essential fatty acid supplement containing flax seed oil and soybean oil, compared to those who did not, experienced a 38% reduction in the incidence of infections and 25% fewer absent days from school.
As I continually repeat in the Health Letter and in my book, Lipid Nutrition - Understanding Fats and Oils in Health and Disease, essential fatty acid deficiency is rampant. It is particularly important in young children who are developing their bodies and brains. Instead of getting what they need, children are being mega-dosed with hydrogenated and partially hydrogenated oils which displace essential fatty acids which the children would normally get if they were getting fresh, natural, whole, raw foods.
This study demonstrates a direct correlation between essential fatty acid deficiency and infection, but additionally the malnutrition of our young is the underlying seed that sprouts into the whole range of chronic degenerative disease conditions that strike adults in their middle and latter years.
J Int Med Res, 1996;24:325-330
VITAMIN C AND HEART DISEASE
In the monograph for Wysong Carvasol™, I discuss the important relationship between vitamin C and cardiovascular health. While the medical community continues to act as if the cause and prevention of heart disease is a mystery, the scientific literature has long ago revealed the keys.
The practice of medicine is usually decades behind the scientific state of the art. Old ideas die hard and when vast economic interests are at stake, new ideas and reason are put off. For example, in 1954 Dr. Willis performed a study on 10 patients with atherosclerosis. He gave them 500 mg of vitamin C three times a day for 2 to 6 months. Six similar patients were used as the control group and did not receive the vitamin. Arteriograms of arteries in those taking the vitamin C showed that 6 of the 10 patients treated with vitamin C showed regression, whereas those not receiving the vitamin did not.
That’s 43 years ago that this clear evidence was available to the medical community. Imagine the pain, suffering and financial devastation people and families have undergone during this period of time, in many cases perhaps totally needlessly, since a simple supplementation of a vitamin may have prevented it.
Can Med Assoc Journal, 1954;71:562-568
OUR TOXIC BODIES
A survey by the Environmental Protection Agency reports that 100% of samples of human body fat contained toxic chemicals including styrene (as found in styrofoam), 1 ,4-dichlorobenzene (found in moth balls and household deodorizers), xylene (in solvents, paints, gasoline), and DDT which was banned some 25 years ago. Other toxins found at a lesser percentage (96-98% of samples) included dioxin (found in herbicides and wood treatment chemicals) and benzene (found in gasoline).
Many of the 100,000 synthetic toxins in our environment are fat soluble and thus find an accommodating home in our increasingly pudgy bodies. These chemicals are just a small part of the list of toxins which are a part of what is accumulating in us as we become increasingly dependent upon our society of convenience.
Combine the increasing toxic exposure with a decreasing quality of nutrition as a result of reliance on processed foods, and you have the formula for the vast array of diseases that are afflicting modem civilization.
What to do? Try to eliminate everything toxic and even potentially toxic. Even by doing this we are still going to receive a heavy dose just from the air we breathe, the water we drink and the food we eat. But the more out-of-doors we can be in natural settings, eating foods as natural, whole, raw and close to the Earth as possible, the better our chances. To help cope with the inadvertent toxic exposure we do have, use concentrated supplementation, particularly with the antioxidant nutrients (such as in Wysong Food ACE™ and Spectrox™), and follow the Wysong Optimal Health Program.
National Human Adipose Tissue Survey FY82, US Environmental Protection Agency, Volumes 1-V, December 1986
WYSONG WORKS - (Excerpt from a Wysong customer letter.)
“I purchased your ContifinTM and GlucosamineTM supplements for my wife’s arthritis. For years she has doctored for this and has a cabinet full of medicines. Some work for awhile but them she has to change and increase her dosage or she gets sick from them. In spite of her “rely on the doctor” attitude I convinced her to try your products and rotate them weekly as you suggested. I’ve also started her on Spectrox™ your antioxidant. She is experiencing remarkable improvement and is stopping some of her medicines (reluctantly). She is becoming a believer. Thank Dr. Wysong so much for developing these products.” • Seattle, WA
C AND E FOR PARKINSON'S
About 400,000 people now have Parkinson’s disease. Although it is known that victim’s brain cells suffer from a disturbance in the neurochemical dopamine, there are no drugs yet discovered which will correct or reverse the problem.
Research has shown, however, that mega doses of vitamin E (3,000 IU’s daily) and vitamin C (3,000 mg daily) can significantly slow the progression of the disease. These high dosages of vitamins should be gradually worked up to and it would be wise to have a nutritionally oriented physician monitor the progress. (Wysong Mega CTM would be an excellent source of high dose vitamin C.)
Research has also suggested that Parkinson’s in later life may be due to a deficiency of vitamin E in our early years. Those in the study who ate more vitamin E-rich foods such as nuts, whole grain, soy, and nonhydrogenated salad oils were far less likely to develop Parkinson’s.
The resiliency of youth can mask dietary indiscretions. We may think everything is going just fine because our children (or our pets) are apparently healthy, but then later in life they pay the disease consequence from a lifetime of impropriety.
Int Clin Nutr Rev 84;4;4:159-71
Journal of Clin End and Metab 88;67:644-650
FRESH FOODS FOR ARTHRITIS
For those of you who are using Wysong Contifin™, Glucosamine Complex™, Spectrox™, EFA™ and Marine Lipids™ for arthritis, don’t forget to follow the entire Wysong Optimal Health Program. In addition, there are a variety of fresh foods which can be particularly beneficial. These include fresh fruits and vegetables. Particularly cherries, blueberries, blackberries, raspberries, and other darkly colored fruits are excellent sources of flavonoids which are beneficial. Garlic, brussels sprouts, onions, and cabbage are high sulfur-containing foods and are also valuable. Additionally, some have found that by eliminating certain foods such as those in the night shade family (tomatoes, potatoes, peppers and egg plant) the symptoms of arthritis can be eliminated.
PROBIOTICS AND BLADDER CANCER
In a recent study of 138 patients with primary multiple tumors and recurrent single tumors of the bladder, taking the probiotic Lactobacillus acidophilus exerted a protective effect when compared against placebo. Researchers concluded that taking this probiotic was an effective method of preventing the occurrence of superficial bladder cancer.
Lactobacillus acidophilus is one of the friendly microorganisms incorporated into Wysong H-Biotic™ for humans, and Pet Inoculant™, Biotic™ and all of the Wysong Diets for animals.
In another double-blind clinical trial it was demonstrated that supplementation of 40,000 units of vitamin A, 100 mg of vitamin B6, 2000 mg of vitamin C, 400 units of vitamin E and 90 mg of zinc significantly reduced the recurrence of bladder cancer.
These results and many others demonstrating the effectiveness of nutrients in preventing and treating serious disease demonstrate that resorting to drugs and surgery is not always the only answer. In fact, if any modern pharmaceutical agent got the results of many nutrients, they would be widely and popularly used by the medical community. But since nutrients are not patentable, there is no money to be made by pharmaceutical companies to do the testing necessary for FDA approval. Thus such remedies, although highly effective, are ridiculed or go essentially unnoticed (until patients exert sufficient pressure) by the medical community.
European Journal of Urology, 1995, 27;2: 104-9
Journal of Urology, January 1997,151:21-26