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~Thoughts for Thinking People~
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     (Dr. W.)   Pet food is serious health business.  It is not mere fun and recreation.   Yet it is treated by and large by most manufacturers like entertainment and candy.   Yes, there are words about "natural," "health," "science" and the like, but words are cheap.

     What you feed your pet directly impacts its health.  True, doing it wrong may not create immediate results, but the seeds are sown.  Degenerative diseases start to smolder within.

     Do you know that virtually anyone can go to any of hundreds of contract manufacturers and have a pet food made? These manufacturers have standard formulas that you can then add your "special" ingredient to, or omit a certain bogeyman ingredient from, to create your new brand.  Fancy packaging and advertising is pretty much all it takes to create success in a marketplace that wants to trust that there is competence in the package contents.

     Unfortunately, it's the flare, not the substance, that too often wins sales.

     Do you know that essentially every company is run by corporate boards or marketing people?  They should be run and controlled by only the most skilled in nutrition and health care.   Why?  Because far more lives can be saved by food than by all the medical interventions put together.

     Here's an example of the nonsense, sensationalism and scare tactics used by just one of these manufacturers.  These are quotes pulled right from their ads run in national magazines.

          No matter what other dog food companies tell you, it is a waste of money to buy dog foods that list probiotics and digestive enzymes on the label. These are killed at 120° and dog foods are cooked at 325°. Also, some companies say they mix the enzymes with oil and spray them on after the temperature drops below 120°. Not possible! The food must be cooled before it is bagged. As the oil cools, the probiotics and enzymes separate from the oils and fall to the floor of the mill."   (Totally wrong.  We have done this effectively with Wysong foods for over a decade.)

          "They say they use Vitamin E (tocopherols) as a preservative. But that lasts only 30 days."   (The proper form of vitamin E effectively preserves fat much longer than that.   This is common scientific knowledge.)

          "We use no animal/poultry fat, sunflower oil, salt or sugar beet pulp."  (Why not?  Animal fat is healthy for pets, so are sunflower oil, salt and beet pulp.   These are posed as bogeymen which, of course, this manufacturer has vanquished.)

          "Some dog foods use venison (deer).  Twenty percent of all US deer tested were found to have "Chronic Wasting Disease."  This is similar to hoof and mouth disease.   It is a rapidly spreading virus and has killed three hunters.  [Our food] has no venison and potato food (sic)."  (There is no known relationship between hoof and mouth disease and chronic wasting disease.  We can find no record where any human was killed. Historical infection rates in wild deer herds vary from less than 1 percent to a range from 3 percent to 15 percent in endemic areas.) 

          "Three million chickens and ducks were slaughtered in the spring of 2001, after the birds virus flu made a comeback after the first outbreak in 1997 when six people died. [Our food] has no duck and potato food."  (This makes absolutely no sense, but you, the consumer, are evidently supposed to believe that if you use their products you or your pet won't die from the flu.)

          "Recently, the news reported that for the last twenty years, corn and soybeans have been genetically modified organisms (GMO).  Pesticides were put into the plants.  Any insect eating the plant would die or become sterile.  The corn and soybeans were to be fed only to food producing animals, but never to companion animals or people.  The NEVER didn't happen. The corn and soybeans were used outside of their original intent.  The cheap GMO corn was found in both pet and human products.  Corn tacos were recalled as dangerous.  Allergic reactions and rashes occurred on the skin. Is corn or soybeans in your dog's food?  [Our food] never uses these ingredients – GMO or no GMO's.  Soybeans are the #1 allergy of dogs, wheat is #2 and corn is #3(sic) ." (Pretty much all misleading and misinformation intended to scare you into purchasing their products.)

          "We never use animal or poultry fat, which is rancid and may contribute to heart disease and cancer." (Really now.  I wonder how carnivores survive in the wild eating their natural prey with its inherent fat?  Where's the heart disease and cancer in those animals?)

          "[We] never uses chicken.... Chickens are about the worst ingredient that could be put into dry dog food.  In the 1970's, Dr. Virginia Livingston-Wheeler published her book, "Chicken, Cancer in Every Pet."  She stated that cancer is almost 100% transmitted through the DNA and into the eggs.  We don't use eggs in our dog food."  (So chickens and eggs are toxic?  That's funny.  Wysong has used chicken and eggs for over twenty years through generations of cancer and heart disease free animals.  I've been eating these things since I was weaned, and am still not only cancer and heart disease free, but incredibly wonderful to boot.  More scary stuff designed to create sales.)

          "In the US many poultry farmers put ethoxyquin into the chicken's drinking water.   Ethoxyquin is rated as a hazardous chemical by its manufacturer.  It is supposed to make the egg yolk a brighter yellow, so you will think you are getting fresh eggs when you're not."  (Totally wrong.  But no matter, it sells products.)

          "In the US, many poultry farms put female growth hormones into chicken feed to produce big breasted chickens for the fast food industry for chicken breast sandwiches.  However, doctors are now seeing young boys developing breasts, small sexual organs and low sperm count.  Young girls, as young as eight years of age, are experiencing their periods.   Breast cancer in women is on the rise.  These are ongoing investigations about the female growth hormones in people.  What about the effect on our dogs?"   (All wrong.  But why not bring women and children into the picture to really terrify you into using their products?)

     Nutrition is a place for competency.  If the people who control what goes into your packaged pet food do not demonstrate scientific or logical competency (well, in fact deal in downright nonsense), how can the product be any better?

     Hold your pet food manufacturer to the same standards of competency you would demand of your doctor.   It's even more important.

© Copyright 2002, Wysong Corporation.The Wysong e-Health Letter is an educational newsletter. Opinions expressed are meant to be taken for their argumentative/intellectual interest value, and not interpreted as specific medical or legal direction for individual conditions or situations. The e-Health Letter does not represent all-inclusive knowledge, nor can it affirm or deny facts or data gathered from cited references. Before initiating any health action or changing existing therapies, individuals should read the references cited in the e-Health Letter or request them from Wysong Corporation (, and seek and evaluate several alternative, competent viewpoints. The reader (not the Wysong e-Health Letter) must assume all responsibilities from the application of educational and often controversial information presented in the e-Health Letter.