Dr. R. L. Wysong
March 1996

Dear Friend:
    Would you like to read a banned booklet?
    Several years ago, after realizing the falsehood of the “100% complete and balanced” claim on pet foods and discovering the resultant danger to pet health, I was determined to let as many pet owners as possible know of the deception. 
    So I prepared a booklet entitled Pet Health Alert which discussed not only this fallacy, but several other commonly held beliefs that had been promoted in the pet industry and are now believed by the majority of the pet-owning public.  I included excerpts from scientific journal articles proving that literally thousands of pets have been killed and maimed by feeding "premium" pet foods.  The same foods had been supposedly thoroughly “tested” with feeding trials and digestibility studies, and proudly proclaimed their “100% complete and balanced” perfect nutrition on their labels.
    I tried to be as objective as I could.  I didn’t simply say that everyone made bad food except Wysong.  In fact, by teaching people how to feed and supplement fresh foods right from the grocery store, I was in effect losing business.  If people followed my advice, they would be using less of our food as well, since, as you know, I recommend that fresh foods definitely be supplemented to any processed pet food.
    We ran a few ads in some of the journals and major pet magazines advertising the Pet Health Alert and charging basically our production and mailing costs.  We received thousands of replies and some of you are likely with us today because you read this booklet.
    Then, for no apparent reason our ads began to be refused.  Evidently publishers were more concerned about maintaining their advertising dollars with the large, full-page color spreads from the major “100% complete and balanced” pet food manufacturers than letting their readers hear our health-saving message.  We even tried redesigning the ad, but there was no fooling the publishers.  They wanted to maintain the sanctity of the “100% complete and balanced” myth and keep those big advertising dollars rolling in.   (I suspect they may have received some direct nudging from manufacturers.)
    I was astounded as well as more than a little miffed.  All of us by now know that the media cannot always be trusted to reveal the truth, and that special interests hold great power over what we plebeians out here get to see and hear.  Nevertheless, it was a real surprise to find that even paid advertising was censored.
    Without doubt, as you will see as you learn more, what is in the Pet Health Alert has more potential to create health and relieve pain and suffering in dependent hapless pets than the entire pharmacopeia of the veterinary profession.
    But it is banned by publications supposedly dedicated to animal welfare.
    The lesson: We need to assume that all information is filtered in one way or another and determine to explore, investigate and use our own intuitive and reasoning senses.  I hope you find Wysong information useful in that regard.  That's its purpose.
    (Although we have been thwarted in our effort to get the message out, the booklet is still available and I believe it is one of our best short pieces to really help pet owners understand the most important basic concepts in how to achieve pet health.  If you would like a copy of the “banned” booklet to read and share with friends see Resource 1.)
    Reference: 1
    Although any perishable food should have a date of manufacture on it, the concept that the food is good until a certain expiration date (shelf life) is misleading.  For example, if milk has a shelf life or   “use by” date of three weeks from now, this does not mean the milk is the same one week from now, two weeks from now, or three weeks from now, as it is at the time you purchase it.  The nutritional value of foods degrades on an ever-descending scale. 
    There are not little time clocks or fuses inside of perishable foods that keep everything hunky-dory until the magic shelf life date comes, and then like a bomb the food turns into a spoiled, non-nutritious product.  Food begins to lose its nutritional value as soon as it is taken from the farmer's field.  It is true that various processing measures such as cooking can help prevent some kinds of spoilage, but the very process of cooking itself destroys nutrients.   We can prevent bacterial growth in the food by heat sterilizing (processing) the products, but in the process we destroy the purpose of the food in the first place, and that is delivering optimal nutrition.
    It is with this understanding that we (Wysong) have gone to the extreme measures that we have in our processing methods and packaging.  First of all, we try to begin with whole ingredients since the longer foods are kept in their whole state the more intact their nutritional components.   Then we try to fresh batch, rather than produce huge amounts of products to fill warehouses with.  Then we incorporate natural antioxidants and special oxygen-barrier, light-screening packaging and flush the oxygen out of the bag and replace it with an oxygen-free atmosphere.  (This is not the same as vacuum packaging.)   The same process is performed on the fats and oils used in our products since these are perhaps the most fragile.  Not only are they stabilized with natural Wysong antioxidants, but they are saturated with microbubbles of nitrogen which forces the oxygen out of the fat and retards its re-entry.  No other manufacturer, to our knowledge, goes to such lengths.
    With all of this you would think that we would have the best “shelf life” of any product.  We probably do.  But then the question is, why don't we tell people Wysong shelf life is two or three years?  The reason is that regardless of what measure is taken, we know that the nutritional value of the food slowly decreases over time.  If you want your pet to benefit the most from all the effort we've put into the product, then the sooner it eats the food, the better.  If we say the shelf life is a year or two then people might start treating the food as if it contained rocks and cardboard, rather than perishable, living, food components which it does. 
    It is amazing that people would want to feed foods that contain meats,  dairy products, and grains that have been stored in a paper bag on a shelf for a year or more.  No one would want to feed their family milk that was a year old, or a steak that was a year old, eggs that were a year old or bread that was a year or more old.  But because manufacturers make claims of a year or more shelf life (they're heavily relying on their chemical preservatives), people simply take off their thinking caps and believe food scientists have been able to perform some special magic to make perishable food  be imperishable, yet still “100% complete and balanced” nutrition. 
    Folks, don’t you believe it.  The only real advantage to such proclaimed shelf life is to the manufacturer and its distribution chain.  Spoiled foods dip seriously into profits and thus over the years there has been a Star Wars like technological effort to change nutrition (a living, biological science) into mortuary science (the study of how to keep things that were once alive mummified forever).
    True, you can feed proclaimed long-shelf-life products without any apparent immediate ill effects.  But as you know, the vitiating effects of poor nutrition are not always immediately apparent, but crop up robbing the body of its adaptive capabilities.  Over time this results in the myriad degenerative diseases that plague human and animal populations including arthritis, cancer, cardiovascular disease, allergies, dental disease, obesity, adult-onset diabetes, various metabolic disorders and autoimmunities.
Because of the special measures we take to preserve the living nutritional value of  Wysong Diets, the foods will be more nutritious than other brands over a period of time.  Nonetheless, we still recommend that they be eaten as soon as possible, and if stored for any length of time kept in cool, dark environments or even in the refrigerator or freezer.  (Do not freeze canned foods.)  Also remember that it is always best to supplement some fresh, raw foods, particularly meats, organs, dairy and eggs to the diet as discussed, for example, in the Fresh and Whole brochure.  (See below.)
    So to the question: What is our shelf life?  The answer is our food is better today than it will be tomorrow or the next day and so on.  Will Wysong nutritional value be as good at six months as another manufactured food at six months?  Certainly.  Not only do we take more measures to protect nutritional value, but we put in more nutrition in the first place.
        The Pet Health Alert, available for $4.00 S&H from the non-profit Wysong Institute, 1880 N. Eastman, Midland, MI  48640
    Since all dry Wysong Diets contain active enzymes, probiotic cultures, a spectrum of vitamins, minerals and accessory nutrients, why should supplementation with Biotics be necessary?
    The reason is we are simply unable to get the concentration of these nutritional factors on the dry nuggets that we consider to be at the best level for optimal nutrition.  Additionally, there are some components of Biotic that simply do not keep well if added to the dry food. 
    Because Biotic is specifically designed to return the living nature to processed foods which have all been devitalized by heat processing, it should always be added to any canned or dry Diet. 
    Especially if feeding other than Wysong Diets, Biotics are a survival tool.  If feeding Wysong Diets they are an insurance policy which will only enhance and help optimize nutrition. 
    Although you will not see as dramatic results by using Biotics with Wysong Diets as you will in using it with conjunction with other processed foods, it is a product that works.  We have numerous examples from people who have experienced remarkable health improvement by using it.
Fasting Is Healthy
    Rarely in the wild would your pet get three square meals a day.  They might have days where they gorge themselves and there may be many days they have nothing at  all to eat.
    Such cycling between famine and plenty is normal and even healthy.  The body has the ability to store up reserves during times of plenty to be called upon when food is scarce.  That is one of the primary functions of fat.
    Having your pet experience occasional days of fasting is beneficial because it allows the body rest periods when it can heal and detoxify without having to expend energy on digesting and metabolizing food.   Additionally, it is believed by some, who routinely use fasting as a healing method in human health care, that times of fast, if the body is at normal body weight, can result in a self-purging of diseased tissue and deposits.  Over a period of a fast of many days, it has been shown that people with arthritis and atherosclerotic plaques, for example, will experience relief of these conditions.  During a period of starvation the body will first remove calcium from arthritic spurs before eroding bone for calcium and utilize fat from atheromas in arteries before utilizing fats in tissue reserves.  
    There is no reason to believe a similar process of detoxification and disease reversal does not occur in animals.   Fasting a day here and there and even several days in a row occasionally may indeed benefit your pet if you can get by all of the begging and pleading from those beguiling little personalities. 
    Also, if your pet is ill and it refuses food, allow this.  This is part of the healing process whereby the body is utilizing its resources to mend and repair rather than expending energy in digesting food.
        Wysong Health Letter, Volume 10, Number 1, page 3-            
        Wysong Health Letter, Volume 10, Number 3, page 8
EFA For Kidney Disease
    Studies have shown that the use of high omega-3 flax oil that has not been refined of its lignins can exert a beneficial effect in kidney disease.  Wysong EFA contains this oil which can be used as a supplement, plus you can also make your own flax seed oil as described in Vol. 9, No. 9 of the Wysong Health Letter (see Resource below).
        Back issues of the Wysong Health Letter are available from Wysong Institute for $6.00 each.